Users will soon have a fresh option that permits them to lessen the volume of AI-created content appearing in their timelines. This initiative comes as the platform disclosed that it presently contains more than 1 bn AI videos.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a full-scale rollout. This shift coincides with a increase in content created by AI, driven by new video-generation tools.
AI Proliferation Online
Studies have shown that almost 10% of the quickest rising content creators on another major platform primarily display content made by AI. A considerable share of this material is classified as “AI slop”, a phrase for substandard, factory-style content that is typically absurd or dreamlike.
Our research shows that a lot of users enjoy content produced via AI tools, including computer-generated images to science explainers, and we want to give people the ability to see more or less of that, according to their own choices,” commented a platform representative.
Volume and Proportions
The platform announced that there are currently 1.3bn videos on its network identified as AI-generated. Overall, over 100 million videos are added to the platform daily, making clips made by AI a minor portion of its overall inventory.
How to Adjust Settings
Members will be in a position to limit or boost the amount of AI content they watch by accessing the content preference option in the platform and choosing “AI-generated content”. Other topics that are already be modified under the tool cover politics, style, cosmetics, and movement.
Platform Guidelines
The platform’s policies require users to identify convincing AI-made content, and it forbids malicious deepfakes of well-known individuals or critical incidents. Any authentic-looking artificial content that is without a tag can be deleted under its user guidelines.
In addition, the platform will now add an AI-generated tag to content made using its built-in AI features, or detected by an cross-platform project for spotting AI-generated material. This measure is aimed to deter users from seeking to bypass the disclosure requirement.
Educational Initiatives
The company is additionally launching a $2 million awareness program for professionals and groups to create educational content about using AI responsibly. This initiative will support charitable organizations focused on educating coding and technology.
Content Safety Approach
The video-sharing app has supported its moderation strategy, amid controversy over proposals to make redundant hundreds of content moderators in Britain. TikTok is planning to reduce hundreds of positions in its content moderation team in its British office, with worker representatives and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A trust and safety lead clarified that human moderation would still have a role, but automated tools can safeguard staff by removing the most distressing content prior to it gets reviewed by humans. The company announced a significant reduction in explicit and harmful content seen by safety staff over the past year due to intervention by its automated systems.
It is vital to combine humans and technology to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s very important to reduce exposure to harmful content as rapidly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
